ACA Launches Public Health Awareness Campaign Highlighting Chiropractic Care

The American Chiropractic Association (ACA) is initiating a new public awareness campaign to highlight the benefits and advantages of chiropractic care. During the upcoming National Chiropractic Health Month (NCHM) in October 2014, the American Chiropractic Association will partner with more than 130,000 doctors of chiropractic (DCs), chiropractic assistants (CAs), and chiropractic doctoral students to help educate individuals as well as policymakers about the value of a conservative care-first approach.

Back pain medication pills

Chiro vs. Drugs

In other words, before turning to prescriptions or surgery, try chiropractic treatments, which have been proven to be more cost-effective and safer. Generally speaking, conservative management of painful conditions can include seeing if chiropractic manipulation combined with exercise and stretching provide relief before moving on to drugs or invasive procedures.

During NCHM, the ACA will provide chiropractic physicians resources to help them inform the public about their options. The organization feels this is especially important in light of questions regarding the overall safety of chiropractic care. Plus, even the mainstream medical community acknowledges that traditional care may not be the most effective for back pain.

For example, according to the ACA, “Numerous recent studies have clearly shown the dangerous over-reliance in the U.S. on prescription painkillers that simply mask pain but do not cure. This has tremendously increased Americans’ risk for overuse, and abuse, of these drugs if taken for long periods, leading to more than 17,000 related deaths in 2010 (more than heroin and cocaine combined).”

The Centers for Disease Control and Prevention has publicly deemed the abuse of prescription pain medications an “epidemic” afflicting the country.

Once considered an effective treatment, recent studies are questioning the short- and long-term value of more invasive treatments such as spinal fusion surgery and spinal steroid injections for back pain — procedures that can have negative side effects of their own.

Chiropractic Health Awareness

The ACA also reports that chiropractic physicians “are the highest-rated health care practitioners for low-back-pain treatments with their patient-centered, whole-person approach that provides greater interaction and communication for appropriate diagnosis and developing more cost-effective treatment planning.”

ACA president Anthony Hamm notes, “People need complete information about their treatment options. During National Chiropractic Health Month, DCs are encouraging patients to ask questions and learn about safe, effective conservative approaches that may help them avoid riskier and more costly treatments.”

Hosted by ACA, National Chiropractic Health Month is a nationwide event each October that is designed to raise public awareness of the benefits of chiropractic care and its natural, whole-person, patient-centered approach to health and wellness.

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